Trade names

Trade names are closely connected to trademarks, as the dividing line between the name of the company and the trademark with which its services are distinguished cannot always be so clearly defined. The rights to a trademark and a trade name may then also affect one another and it is also important in the case of a new trademark or a new trade name to arrange for a search to be carried out for possible earlier identical and matching trademarks or similar trade names. In this way, you can gain a much fuller picture of the possible risks that might arise if you then actually use the trade name or trademark.

Arnold + Siedsma will be pleased to advise you on the options available here, to avoid any unpleasant surprises.