Advice on how to file the trademark

Trademarks come in all shapes and sizes. Your trademark is often a combination of factors to which the public responds in the case of your product or service, such as the name, shape, colour, sound, image, feeling, perception, etc. The public will recognise you by this unique combination.

In filing your trademark, you have a large number of choices relating to the elements that you can protect, such as word marks, logos, combined word marks and logos, with or without slogans, in colour or black and white, the shape of the product or the packaging, and many other related options. You are creating a history with your trademark, because if you ensure timely renewal, the start date of the protection stays with you for life. From the very first moment, it is therefore particularly important for you to seek advice on the choices to be made, otherwise protection may be lost as time goes by.