It is important to check at the earliest possible stage whether the trade name chosen by you infringes earlier trademark and trade name rights of third parties. If so, you risk receiving a prohibition to use the trade name, while the necessary investments have in fact already been made or the necessary goodwill has now been obtained. Arnold + Siedsma will be pleased to assist you in carrying out the necessary trade name and trademark searches, so that you can identify in advance the potential risks for the use of your trade name.