Trade names
What is a trade name
A trade name is the name under which a company is operated. A trade name is therefore not the same as a trademark, which after all serves to distinguish the products and/or services of a company. In the case of a trademark for services...
More About
Requirements for protection
To protect a trade name, the trade name must actually be used in practice and protection must be obtained in the geographical area in which the trade name is used. Registration with the Chamber of Commerce is not required for this...
More About
Protection
Whereas trade name protection is restricted to the area within which the trade name has a reputation, a trademark can be used within the entire Benelux or within the European Union (a Benelux trademark and a European trademark respectively...
More About
Searches
It is important to check at the earliest possible stage whether the trade name chosen by you infringes earlier trademark and trade name rights of third parties. If so, you risk receiving a prohibition to use the trade name, while...
More About 
